Helsinki · Valokuvaus · AI · Design

Laura Rautjoki Studio

Commercial photography and AI imagery for brands

My artistic work, exhibitions, research and collections, lives on a separate site.

lrautjokiart.com →

Rastor-instituutti · etä · 17.11. & 2.12.2026

AI images in practice

In Rastor Institute's remote course, learn to create usable AI images quickly, without guesswork. Two training days (3 hours each, 17 Nov and 2 Dec) take you from idea to finished image: prompts, your own visual style, and images applied directly to your work, for social media, presentations and more.

Ilmoittaudu

Helsingin seudun kesäyliopisto · Helsinki · 15.11.2026

Better photos and videos with your phone

A practical one-day course (Sun 15 Nov, 1–6.30 pm). Learn your phone's camera settings, light and composition basics, and how to shoot and edit short videos. Open to everyone; no prior experience needed.

Ilmoittaudu

Small moments from everyday life. Updated as things unfold.

Film photography, AI and a changing image industry

Kaleva, one of Finland's largest regional daily newspapers (based in Oulu, Northern Finland), interviewed me about film photography, AI imagery and the changing commercial image industry. In the article, my perspective enters a dialogue with two film photographers: can AI open new opportunities for visual professionals while traditional production workflows and roles are shifting? Read the article in Kaleva →

Transparency obligations under the EU AI Act begin to apply on 2 August 2026. The EU has published image-specific guidance and voluntary icons for marking AI-generated and AI-edited content. Read the guidance →

I've worked as a school photographer each autumn since 2010, and I'm not skipping this one either. I'm committed to this assignment until the end of October, but don't hesitate to get in touch.

Mushroom season has started here in Finland, hurrah!

I've studied Norwegian for half a year on Duolingo and I'm now taking a B1 course. It's wildly exciting!

Jeg har studert norsk i et halvt år på Duolingo, og nå går jeg på B1-kurs. Det er utrolig spennende!

Autumn is creeping in, but I'm still on holiday. I'm motorhome touring through July.

I see the image before it exists.

Laura Rautjoki
Laura Rautjoki · Helsinki

I have worked in visual communication for over 15 years. I combine photography, generative AI and visual thinking for brands, companies and private clients.

In my master's thesis at Turku Arts Academy, I researched how visual language translates into AI-generated imagery. I bring that same research and practice to commercial production: brand visual language, consistent libraries, not generic AI stock. I combine art and technology in a unique way: with a master's in photographic art and full-stack training, I have worked across exhibitions, teaching and digital product design.

My education and experience in cultural management provide a strong foundation in project management and delivering complex projects end to end — from client work to exhibition production.

I have served companies internationally across photography and AI imagery needs. I also help shape complex material into visually clear, user-friendly form.

This site holds the portfolio. Artistic work and full CV: lrautjokiart.com/CV

01

15+ years in visual communication: photography, design, branding and digital experiences.

02

Visual Artist (MA), Photographic Art, Turku UAS 2024. Thesis: How can a photographic artist use AI as a tool for artistic creation? The significance of authorship in AI-made art.

03

International clients and speaking (USA, Germany, Norway, Japan). Top 50 Women in AI Art, Forbes Australia 2025.

Laura Rautjoki — valokuvaus ja brändikuvaus
Photography · Brand
Laura Rautjoki — AI-kuva ravintolasta
AI Image · Campaign

Image, motion and design.

Laura Rautjoki — kaupallinen tuotekuvaus
Valokuvaus
Laura Rautjoki — AI-kuva brändille
AI-kuva
AI-video
Laura Rautjoki — Hotel Rantapuisto design
Design

Brand language, not generic AI stock.

I help company teams transfer their aesthetic sensibility into AI image production. I also deliver brand-consistent visuals on their behalf.

My eye for aesthetics comes from 15+ years in visual work and from my YAMK thesis on translating visual language into AI imagery. I internalize brand visual language quickly and produce coherent, recognizable material. Not generic AI stock.

I offer training and mentoring so your team can learn the same logic. I also deliver commissioned AI images and video, production-ready for campaigns and communications.

01

Training & mentoring

I help staff find their brand's visual voice in AI tools and turn it into a repeatable workflow.

02

Brand-consistent library

I internalize your visual language and produce consistent images fast. Unmistakably yours, not anyone else's.

03

Production

AI images and video for campaigns, social, communications and digital channels. Ready to use.

Selected work from commercial projects, private commissions, AI images and design. AI video in Motion.

MW Olofsson Bygg & Inredning AB – logo and visual identity design

Laura Rautjoki · Logo ja visuaalinen ilme · 2025

I designed a logo and visual identity for a Swedish construction company, communicating craftsmanship, precision and reliability. The design process progressed in close collaboration with the client, from early concepts through to the finished whole.

Tools: Figma and AI-assisted ideation tools.

Pure Panel – website UI and layout design, 2024

Laura Rautjoki · Pure Panel · 2024

I designed a clear and visually cohesive website structure and user interface for Pure Panel. The work included content hierarchy planning, wireframes, responsive layouts, and building a visual whole that fits the company's identity.

Tools: Figma

Bar Code Scanner – UI and web application design, Knowit Innovation Zone

Laura Rautjoki · KnowIt · Innovation Zone · 2022

I designed the user interface and visual structure of a web application for barcode scanning and product data processing. The work focused on a clear user journey, intuitive presentation of information, and a responsive interface that works across different views.

Tools and technologies: Figma, React, Redux, JavaScript, CSS, Material UI, and Azure DevOps.

Hotel Rantapuisto

Laura Rautjoki x Hotel Rantapuisto x Beyondprint · 2021

A commissioned photography project created for the new seaside sauna at Hotel Rantapuisto in Helsinki. The work features 22 nature photographs from Vuosaari, carefully designed for the space and printed on birch plywood to complement the architecture and surrounding landscape.

Flora of Finland Oy – CEO

Laura Rautjoki · Flora of Finland · 2016–2018

I served as CEO of a design company drawing on Finnish native plants, overseeing the limited company's governance, brand and trademark development, product range, and building sales and reseller networks. I photographed the plant imagery used in products and contributed to the visual identity and product ranges that grew from them. Flora of Finland products included art posters, glass panels and linen towels, sold across Finland, especially in museum shops. The brand gained visibility in art and design publications and exhibitions in Finland and Japan.

Areas of expertise: business leadership, brand building, product development, photography, visual design, sales and reseller partnerships.

Moving brand material.

I produce traditional and AI video for campaigns, social and digital channels. Brand language holds in motion.

Case · BeyondPrint · Glass artwork production
Campaign · BeyondPrint · Dried flower frame art
AI video · Seal-Otter · Animation
AI video · Out of Place

Open showreel on YouTube ↗

Production, design and training.

I help artists, teams and organisations explore the creative potential of emerging image technologies. I connect art, photography and AI, offering clarity, direction and practical skill in a rapidly shifting visual landscape.

Tuotanto

  • Commercial photography
  • Private commissions and portraits
  • Commissioned AI image & video
  • Visual concepts and campaigns
  • Exhibition production

Design & tuotanto

  • Visual design and brand materials
  • Layout, print and large-format production
  • UI/UX and digital experiences
  • Retouching and image editing

Konsultointi & koulutus

  • Transferring brand visual language to AI production
  • Training and workshops for companies and teams
  • Keynotes and speaking engagements
  • AI image production mentoring
  • Consulting at the intersection of art, photography and culture

"The training was of very high quality. Laura Rautjoki's knowledge and artistic approach made the course comprehensive, well-grounded and inspiring. Thanks to her guidance, I am now able to continue working independently."

Course feedback · AI image course, Helsinki Summer University 2025

Valitut puheenvuorot

  • Keynote: AI & The Future of Art · Middle Tennessee State University · 2025
  • CTRL + AI Seminar · Kristiania University of Applied Sciences, Oslo · 2025
  • AI & Photography panel · Colorado Photographic Arts Center · 2025
  • Panel discussion · Boundless Creativity: Art, Technology and Copyright – Who Owns Creativity? · Arts Promotion Centre Finland · 2025
  • Human-Centered AI in Creative Work · City of Turku · 2025

Yhteistyöt

Recent partnerships in training, advisory and production. Earlier, I photographed public-sector and corporate clients extensively for over ten years.

Koulutus

  • Helsingin seudun kesäyliopisto AI image course · 2025
  • Rastor-instituutti Expert consultant

Tuotanto

  • Bou Brand agency · AI imagery
  • Staff photography Corporate clients
  • Family photography Private clients

Asiantuntijuus

  • Confidential client Strategic communications · AI imagery

My artistic work, exhibitions, research and collections, lives on a separate site.

lrautjokiart.com →

Tell me about your project.

laura@lrautjokiart.com

I respond to collaboration and commission inquiries, as well as training and speaking requests. Commercial and private work, AI images and design samples are in the portfolio above. AI video in Motion.