Flora of Finland Oy – CEO
Laura Rautjoki · Flora of Finland · 2016–2018
I served as CEO of a design company drawing on Finnish native plants, overseeing the limited company's governance, brand and trademark development, product range, and building sales and reseller networks. I photographed the plant imagery used in products and contributed to the visual identity and product ranges that grew from them. Flora of Finland products included art posters, glass panels and linen towels, sold across Finland, especially in museum shops. The brand gained visibility in art and design publications and exhibitions in Finland and Japan.
Areas of expertise: business leadership, brand building, product development, photography, visual design, sales and reseller partnerships.